ABOUT EVERY DOOR DIRECT MAIL (EDDM®)
USPS® Every Door Direct Mail® (EDDM®) is an affordable targeted advertising technique created by the USPS for the small business owner that lets you map your marketing mail audience by age, income, or household size. You can choose to do some of the work yourself saving you money on address lists, and addressing your mail piece. Or, you can have us here at EveryDoorDirect4Dental.com do ALL the work for you.
It is virtually the same as regular saturated direct mail, but rather than address to “Current Resident” and their physical address, the cards are all printed with the words “Local Postal Customer” on them up front. This eliminates the need for purchasing an address list and inkjetting the addresses on to your card.